IndexHalo
DashboardGet a free report
What IndexHalo does

See what AI says about your brand.
Know what to do next.

IndexHalo asks your buyers’ questions across ChatGPT, Gemini, Google AI Mode, Claude and Perplexity, keeps every full answer and citation, and turns them into findings, actions and reports. Each product example below comes from retained answers or shows the app’s own settings, with its scope and date.

Get a free report Read the HubSpot example report
Slide deck · corrected 21 Oct 2026

Inside the IndexHalo dashboard

Real screens from the public HubSpot demo: one buyer question, five AI sources, collected 14 October 2026.

Download the PDF 11 pagesEarlier version on LinkedIn Earlier version on YouTube
  1. Inside the IndexHalo dashboard: What five AI answers said about HubSpot. Shows: 5/5 AI answers name HubSpot; 1/5 cites hubspot.com. Real dashboard, real answers · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  2. Win the missing links: Every AI answer names HubSpot. Only one cites hubspot.com. See the answers that name you without linking to you, and the sites they cite instead. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  3. See who is cited instead: Other sites are cited where yours is not. Citation gaps rank the websites AI cites in answers that don’t cite yours, by number of answers. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  4. Analyse competitor positioning: Four of five AIs number HubSpot first. Perplexity numbers no one. The position each AI prints for each brand when it numbers its options. Named without a number stays “Named”, never a rank. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  5. Measure share of voice: HubSpot ties three rivals on share of voice. Visibility, share of voice and position for every brand you track, each with its denominator. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  6. See which sources AI cites: “Editorial & media” pages earn 53.8% of the citations. IndexHalo’s derived website category, weighted by the answers that cite each page. It reads the page type, so articles and roundups count as editorial, including vendor blogs. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  7. Find content gaps: While answering, ChatGPT searched for official pricing. Fanout queries show what AI searched for, so you know which facts your pages must state. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  8. Track the questions that matter: Turn AI’s own searches into prompts to track. Discovery lists the queries AI ran for your question, with the answer they came from. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  9. Know what to do next: Get the next task, not just a chart. Proposed tasks with an owner and a priority, each linked to the passages behind it. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
  10. Create fast client reports: Export the evidence in the format your client uses. Reports as PDF, Word, PowerPoint, HTML or Markdown. Data as CSV, TSV, NDJSON, XLSX or JSON. Real IndexHalo dashboard · public HubSpot example: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026 · HubSpot is not an IndexHalo customer.
01Find content gaps

Find the content AI looks for

IndexHalo keeps the searches AI returns with its answer and the topics every answer raises, so you can see what information AI looks for and get a brief for the page to add or fix.

How to do it in IndexHalo

Results Chats Fanouts

  1. Open Chats › FanoutsEvery search an AI source returned with its answer, by question.
  2. Read “Latest fanout queries”Spot what AI goes looking for, such as official pricing.
  3. Open the brief in ActionsTurn the gap into a page to add or fix, with the evidence attached.

Fanout queries appear only when the AI source returns them. In this example 2 of 5 did.

Example findingAI went looking for official pricing. Every answer raised upgrade costs.

AI went looking for official pricing. Every answer raised upgrade costs. A list of the searches ChatGPT and Claude returned with their answers, led by a search for official CRM pricing, above a recommended next action to clarify the cost of growing a five-person sales team.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: See what AI searches for while it answers. The Results › Chats › Fanouts view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
02Win traffic-driving links

Win the links behind your mentions

Find every answer that names your brand without citing your website, and see the pages it relied on instead, so you can fix your content and earn the citation.

How to do it in IndexHalo

Home Overview Visibility map

  1. Open Overview › Visibility mapOne cell per AI source for each question you track.
  2. Look for “Named only”Named, your site not cited: the answer mentions you but does not cite your website.
  3. Open “Citation gaps” in Cited sourcesSee the third-party sites cited instead, then save a task.

A citation alone does not show why an answer chose a source. Study the cited pages before you act.

Example findingEvery AI answer names HubSpot. Only ChatGPT cites hubspot.com.

Every AI answer names HubSpot. Only ChatGPT cites hubspot.com. Five AI answers to the same question. All five name HubSpot; only ChatGPT cites hubspot.com, and each other answer lists the sites it cited instead.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Find the answers that name you but don’t cite your site. The Home › Overview › Visibility map view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
03Get ready-made code fixes

Copy-ready rules for AI crawlers

Turn the AI crawler policy live on your site into copy-ready rules for robots.txt, nginx, Cloudflare or Fastly, and see which crawlers feed AI training and which answer and cite. Export page content as a bundle with JSON-LD, an llms.txt snippet and agents.json.

How to do it in IndexHalo

Optimize Actions Evidence coverage and site improvements

  1. Open Actions › “Evidence coverage and site improvements”Expand it to find the Edge configuration card, under “SHIP THE DECISION”.
  2. Pick a targetrobots.txt, nginx, Cloudflare or Fastly.
  3. Copy, then reviewRead the generated rules before you deploy them.

Generated from the crawler policy live at your brand’s website, so the brand needs a website address. The example policy blocks the crawlers that feed AI training.

Example findingBlock the crawlers that feed AI training. Keep the ones that answer and cite.

Block the crawlers that feed AI training. Keep the ones that answer and cite. An example AI crawler policy that blocks 7 training crawlers and controls and allows 8 search and on-demand crawlers plus Google-Extended, which also controls Gemini grounding, beside the generated robots.txt with a Copy button.
Output of IndexHalo's crawler-rules generator for an example policy that blocks training crawlers; not any company's live settings.
See where it is in the app Step-by-step guide
Tutorial: Turn your AI crawler policy into copy-ready rules. The Optimize › Actions › Evidence coverage and site improvements view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
04Track brand reputation

Track what AI says about you

See the strengths and concerns AI repeats about your brand, how the tone differs between ChatGPT, Gemini, Google AI Mode, Claude and Perplexity, and the exact passage behind each one.

How to do it in IndexHalo

Brand Perception Tone & identity

  1. Open Perception › Tone & identityWhich attributes AI associates with you, source by source.
  2. Open “Sentiment and supporting themes”Each theme shows its sentiment and how many answers support it.
  3. Log what matters in ReputationAdd a concern to the “Issue register” and track it.

Tone comes from attributable English passages, not a model’s rating. Small samples are labelled.

Example findingAll five AI answers raise HubSpot's upgrade costs.

All five AI answers raise HubSpot's upgrade costs. A table of themes by AI source: passages on upgrade costs in all five answers and passages praising ease of adoption and connected workflows in four, with Gemini's quoted 'HubSpot Cliff' passage.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: See how each AI describes your strengths and concerns. The Brand › Perception › Tone & identity view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
05Analyse competitor positioning

See where rivals are placed, and why

Run the questions your buyers ask and see which rivals each AI names, where it ranks them when it numbers its options, and the reason it gives.

How to do it in IndexHalo

Results Ranking

  1. Open Results › RankingLeader matrix, Share of voice and Answer log for your tracked brands.
  2. Read the “Answer log”Each brand’s numbered position in each answer, and its tone.
  3. Open Cited sources › Gap analysisQuestions where others are named and you are not.

Add your competitors first. A rank counts only where an answer numbers its options.

Example findingClaude ranks Salesforce second. Gemini leaves it off the list.

Claude ranks Salesforce second. Gemini leaves it off the list. A matrix of numbered positions for five CRM brands across five AI sources, with Claude ranking Salesforce second and Gemini naming it without ranking it, plus both quoted passages.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: See where every rival is placed, by which AI, and why. The Results › Ranking view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
06Build better sales messaging

Sharpen messaging with AI's own words

Read how each AI describes your product and who it says you are for, side by side, and check it against the positioning statements you set.

How to do it in IndexHalo

Brand Accuracy Positioning

  1. Open Accuracy › Positioning“How AI describes you” shows the wording that names you.
  2. Add your statementsCategory, Best for (audience), Differentiator or Messaging pillar.
  3. Review “Matched” and “Contrary (possible)”Wording that agrees with you, or may not. Your team decides.

Matching compares wording in English answers. There is no positioning score.

Example findingAsked who each CRM is best for, all five AI answers tie HubSpot to marketing.

Asked who each CRM is best for, all five AI answers tie HubSpot to marketing. Each AI's 'best for' line about HubSpot that mentions marketing, quoted verbatim, with the word underlined in all five.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Hold AI’s description of you against your positioning. The Brand › Accuracy › Positioning view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
07Create fast client reports

Client-ready reports in the format they need

Export the same evidence as PDF, Word, PowerPoint, HTML or Markdown for 7 audiences, or the raw data as CSV, JSON, TSV, NDJSON or XLSX.

How to do it in IndexHalo

Home Reports

  1. Open Reports › Search reportsOpen a report; it keeps its evidence and scope.
  2. Pick “Report audience” and “File format”7 audiences; PDF, HTML, Word, PowerPoint, Markdown.
  3. Download, or take the dataUnder “More”: CSV and JSON evidence files, or the complete data ZIP.

XLSX applies to raw data exports, not report documents.

Example findingFrom retained answers to a client-ready report in one export.

From retained answers to a client-ready report in one export. A Markdown report generated from the retained answers, beside the report audience, file format and raw data options.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Export a client-ready report in the format they need. The Home › Reports view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
08Share of voice and position across five AI sources

Share of voice and position, source by source

Track whether each AI names you, cites you and ranks you, and your share of mentions among the brands you track, with every denominator shown and no composite score.

How to do it in IndexHalo

Results Ranking Share of voice

  1. Open Results › RankingYour tracked brands, compared in the same answers.
  2. Read “Share of voice”Appearances among your tracked brands, never market share.
  3. Read the “Answer log”Which brands each AI source names, and their numbered positions.

Each brand counts at most once per answer. Share of voice is not market share.

Example findingLevel with three rivals on mentions. First in every numbered list.

Level with three rivals on mentions. First in every numbered list. Four measures: named in 5 of 5 answers, hubspot.com cited in 1 of 5, ranked first wherever the options are numbered, and a 20.8% share of mentions among five tracked brands.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Read share of voice and position for your tracked brands. The Results › Ranking › Share of voice view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
09Cited-source analysis

Know which sources AI cites

See every domain and page AI cited, how many answers used each one and which AI relied on it, including where rivals and review sites stand in for your site.

How to do it in IndexHalo

Sources Cited sources Domains

  1. Open Cited sources › DomainsEvery cited domain, how many answers used it and which AI.
  2. Switch to “URLs”The exact pages behind each citation.
  3. Use “Gap analysis”Questions where others are named and you are not.

Counts are distinct retained URLs; a domain counts once per answer.

Example findingFive answers cited 25 websites. hubspot.com appeared in one.

Five answers cited 25 websites. hubspot.com appeared in one. A table of cited domains: pipedrive.com, salesforce.com, sybill.ai, attio.com and zapier.com each cited in 2 of 5 answers; hubspot.com in 1 of 5.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: See which sites AI cites, and where yours is missing. The Sources › Cited sources › Domains view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
10Fact and accuracy review

Check the facts AI states about you

Add the plan, price and product facts you approve. IndexHalo sets each AI's wording beside them and keeps possible conflicts separate from confirmed issues; your team decides what is true.

How to do it in IndexHalo

Brand Accuracy

  1. Open Accuracy › Add factsAdd an approved fact, or import a CSV in Insights › Answer insights › Fact review.
  2. Read “Facts × AI source”Each AI’s wording beside your approved fact, once one is added.
  3. Open “Update review” in Fact reviewSet Status (Open, Confirmed issue, Not an issue or Corrected), then “Save review”.

IndexHalo compares wording; your team decides what is true.

Example findingChatGPT says HubSpot’s free plan covers two users. Claude says unlimited.

ChatGPT says HubSpot’s free plan covers two users. Claude says unlimited. Three AI passages about HubSpot's free plan: ChatGPT says it is limited to two users, Claude says unlimited users, Perplexity says unlimited contacts. No approved fact is set yet, so none has been compared.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Check what AI says against the facts you approve. The Brand › Accuracy view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
11Scheduled recurring checks and the weekly digest

Recurring checks and a weekly digest

Re-run the same questions daily, weekly or monthly within a credit budget, deliver saved reports by email, and get a weekly digest. Changes are compared only between like-for-like checks.

How to do it in IndexHalo

Home Reports Schedules

  1. Open Reports › SchedulesRecurring searches and report delivery in one place.
  2. Set “What to run” to “Collect recurring answers”Then a Cadence (daily, weekly or monthly) and the credit limits.
  3. Turn on the “Weekly digest”Settings › Integrations › Notifications, then “Email to owner”.

Each new complete search uses one credit. Change is shown only between like-for-like checks.

Example findingAsk the same questions every week. See only what really changed.

Ask the same questions every week. See only what really changed. The Schedules form with What to run set to Collect recurring answers and a weekly cadence, beside a note that a first check is a snapshot and the next comparable check shows what moved.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Schedule a recurring check and a weekly digest. The Home › Reports › Schedules view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
12Multi-market checks

Check every market you sell in

Ask each question in the market and language your buyers use: 13 countries and 16 languages, with city or region targeting for Google sources.

How to do it in IndexHalo

Prompts All prompts New search

  1. Open All prompts › New searchWrite “A question your customers ask AI”.
  2. Open “Change settings”Set Market, Language and City or region: 13 countries, 16 languages; city or region for Google sources.
  3. Compare in Insights › Markets & devicesSee each market’s answers side by side.

Sentiment and recommendation analysis is English only. Mentions, citations and positions work in any language.

Example findingAsked as a UK buyer, every AI answer cited at least one UK website.

Asked as a UK buyer, every AI answer cited at least one UK website. The market picker with the United Kingdom selected, the UK-specific searches returned by the two AI sources that return them, and the UK websites cited in all five answers for a Shopify question.
Example from retained Shopify answers: 1 buyer question, 5 AI sources, United Kingdom, collected 15–17 Oct 2026. Shopify is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: Ask the same question as a buyer in another market. The Prompts › All prompts › New search view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
13AI crawler and AI referral analytics

AI crawler and referral analytics

Paste server logs in Crawlability to see which of 26 recognised AI crawlers fetched your pages, and upload a GA4 export to see visits referred by ChatGPT, Claude, Perplexity, Gemini and Copilot.

How to do it in IndexHalo

Agent analytics Crawlers & referrals

  1. Click “Import crawler logs” in Crawl insightsIt opens the import on Crawlability. Recognises 26 AI crawlers in logs.
  2. Paste access-log linesnginx or Apache combined format, then “Read these logs”.
  3. Upload a GA4 export in “AI referrals”Visits from ChatGPT, Claude, Perplexity, Gemini and Copilot.

Data comes from logs, event feeds and exports you supply. IndexHalo adds no tracking script and does not store raw IP addresses.

Example findingKnow which of 26 AI crawlers read your site, and which AI sends visitors back.

Know which of 26 AI crawlers read your site, and which AI sends visitors back. AI crawlers grouped by search indexing, on-demand fetch and training, with the two robots.txt-only training controls marked, beside the Crawlability log paste box and the AI referral sources.
IndexHalo's AI crawler roster and inputs. No customer log or analytics data is shown.
See where it is in the app Step-by-step guide
Tutorial: Read your logs for AI crawlers, and GA4 for AI visits. The Agent analytics › Crawlers & referrals view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
14Role views

A starting view for every role

Teams using the Owner summary, Marketing summary, Client delivery, Content, SEO & web, Brand & PR, Product marketing, Product & claims (accuracy) and Catalogue & shopping views each open the Overview on what they act on, with the same evidence and figures.

How to do it in IndexHalo

Home Overview View for

  1. Open OverviewThe same evidence and figures for everyone.
  2. Choose a role in “View for”Four roles open on their own team home; the others reorder the same modules.
  3. “Copy a link to this view”The link keeps the role view, so your team opens the same page.

Your choice is saved for your account. A shared link always opens its own role view.

Example finding10 starting views. One set of numbers.

10 starting views. One set of numbers. The Overview 'View for' menu with 10 starting views: 4 open on their own team home with its question, and the others show which modules lead.
Role presets as shipped in the Overview “View for” menu.
See where it is in the app Step-by-step guide
Tutorial: Open the Overview in the view for your role. The Home › Overview › View for view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
15Why this answer

See why AI cites who it cites

For each answer, see the trail it left: the searches it ran, the pages it read and the pages it cited, passage by passage. Save a gap as your next fix, then compare matched answers after it ships. Observed evidence, never the model’s reasoning.

How to do it in IndexHalo

Results Chats Why this answer

  1. Open Chats, then open an answerIts “Why this answer” trail: what it searched, read and cited.
  2. Read “Your pages it read but did not cite”ChatGPT read hubspot.com/pricing/suite and cited other sites.
  3. “Save as task” in “Actions from this answer”Then follow it in Optimize › Impact once a comparable answer exists.

This is the record the answer left, not the model’s reasoning. Only some AI sources return the pages they read.

Example findingChatGPT read hubspot.com's pricing page. It cited other sites.

ChatGPT read hubspot.com's pricing page. It cited other sites. ChatGPT's trail for the HubSpot question: 2 searches, 27 pages read, 15 cited, with hubspot.com/pricing/suite read but not cited; four pricing passages in three answers citing other sites; the claim source gap action with Save as task; and Impact awaiting comparable answers.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
See where it is in the app Step-by-step guide
Tutorial: See what an answer searched, read and cited. The Results › Chats › Why this answer view in IndexHalo with numbered steps.
Labels as shipped in the IndexHalo app.
Walkthrough

From an answer to a fix you can check.

Walkthrough: From an answer to a fix you can check. 1. Answer, Chats › open an answer: Gemini warns of a price jump. The page beside that passage is not yours. 2. Why, Why this answer: the trail: ChatGPT read hubspot.com/pricing/suite while answering, and did not cite it. 3. Action, Actions from this answer: Save the claim source gap as a task, with its passages and pages. 4. Impact, Optimize › Impact: After it ships, compare matched answers before and after. Not a causal estimate.
Example from retained HubSpot answers: 1 buyer question, 5 AI sources, United States, collected 14 Oct 2026. HubSpot is not an IndexHalo customer.
  1. 01 · AnswerChats › open an answer

    Gemini warns of a price jump. The page beside that passage is not yours.

  2. 02 · WhyWhy this answer: the trail

    ChatGPT read hubspot.com/pricing/suite while answering, and did not cite it.

  3. 03 · ActionActions from this answer

    Save the claim source gap as a task, with its passages and pages.

  4. 04 · ImpactOptimize › Impact

    After it ships, compare matched answers before and after. Not a causal estimate.

See the capability · Three-step guide

Slide deck · corrected 21 Oct 2026

The AI answer audience

Published figures on the people and businesses that use AI for answers, starting with the five AI sources IndexHalo checks, each paired with the IndexHalo screen that shows what those answers say about a brand.

Download the PDF 10 pagesEarlier version on LinkedIn Earlier version on YouTube
  1. The AI answer audience: Your buyers already ask AI. Shows: 1.2B+ people use ChatGPT each week (OpenAI, 21 Oct 2026); 1B+ monthly users of the Gemini app (Google, Aug 2026). What those answers say about a brand, in IndexHalo: Each figure is quoted from its publisher with its date. Company-reported user numbers use each company’s own definition. Dashboard: public HubSpot example, 14 Oct 2026; not an IndexHalo customer.
  2. The sources IndexHalo checks: Three of these five AI sources each report over a billion users. Shows: ChatGPT, 1.2B+, people each week, OpenAI, 21 Oct 2026; Gemini app, 1B+, monthly users, Google, 11 Aug 2026; Google AI Mode, 1B+, monthly active users, Alphabet Q2 2026, 22 Jul 2026; Claude, 300,000+, business customers, Anthropic, 2 Sep 2025 · Anthropic publishes no user count; this is business customers.; Perplexity, Not published, No current official user figure. Sources: OpenAI (21 Oct 2026), Google (11 Aug 2026), Alphabet Q2 2026 (22 Jul 2026), Anthropic (2 Sep 2025). Definitions differ (weekly or monthly, people or active users) and are not directly comparable. Perplexity publishes no current official figure.
  3. ChatGPT: ChatGPT: from 500 million to 1.2 billion weekly users since March 2025. Shows: Mar 2025: 500M, Sep 2025: 700M, Nov 2025: 800M+, Feb 2026: 900M+, Aug 2026: 1B+, Oct 2026: 1.2B+. In IndexHalo: what ChatGPT tells buyers, and whether it cites you. Sources: OpenAI announcements, Mar 2025, Sep 2025, Nov 2025, Feb 2026, Aug 2026, Oct 2026. Wording varies from “people every week” to “weekly active users”. Points are placed by date.
  4. Gemini: Gemini passed 1 billion monthly users in August 2026. Shows: Q2 2025: 450M+, Q3 2025: 650M+, Q4 2025: 750M+, Q2 2026: 950M, Aug 2026: 1B+. In IndexHalo: Gemini’s answer, alongside four other AI sources. Sources: Alphabet earnings and Google blog, Q2 2025, Q3 2025, Q4 2025, Q2 2026, Aug 2026. Gemini app monthly active users.
  5. Google search: When an AI summary appears, people click fewer links. Shows: No AI summary 15%; With an AI summary 8%; Link in the summary 1%. Share of visits with a click on a traditional result, or on a link inside the summary. In IndexHalo: which answers cite your site, and which cite others. Source: Pew Research Center, 22 Jul 2025. Browsing data from 900 US adults, March 2025 (68,879 Google searches). Correlational, not causal.
  6. Who uses AI: 44% of US adults use ChatGPT. Among 18–29s it is 61%. Shows: 18–29 61%; 30–49 55%; 50–64 37%; 65+ 19%. 42% of US adults use chatbots to search for information; 38% of employed adults use them for tasks at work. In IndexHalo: how each AI describes you to those buyers. Source: Pew Research Center, published 17 Jun 2026; survey 17–23 Feb 2026, n=5,119 US adults. 2026 question wording changed; Pew marks a series break.
  7. B2B buyers: 82% of software buyers got recommendations from an AI chatbot. Shows: 45%, of B2B buyers used GenAI during a recent purchase, mainly to gather information on vendors and products, Gartner · 645 B2B buyers, surveyed Aug–Sep 2025; published 20 May 2026; 82%, of B2B software buyers sourced software recommendations from an AI chatbot in the last 24 months, G2 · 2026 Buyer Behavior Report, 1,000+ buyers; published 22 Jul 2026. In IndexHalo: how often AI names you against rivals. Sources: G2 2026 Buyer Behavior Report (22 Jul 2026), “in the last 24 months”; Gartner press release (20 May 2026), 645 B2B buyers surveyed Aug–Sep 2025.
  8. Work use by profession: In computer-related jobs, 57% of ChatGPT messages are about work. Shows: Computer-related 57%; Management and business 50%; Engineering and science 48%; Other professional 44%; Non-professional 40%. In IndexHalo: the searches AI returns while it answers. Source: Chatterji et al., "How People Use ChatGPT", NBER w34255, Sept 2025 (consumer plans; about 40k users with occupation data). Share of messages that are work-related, unadjusted. “Seeking information” grew from 14% to 24% of messages, Jul 2024 to Jul 2025.
  9. Business adoption: UK business AI use rose from 9% to 30% in three years. Shows: 89%, of respondents say their organisation regularly uses AI in at least one business function, McKinsey, The state of AI in 2026 · 1,719 participants, May–Jun 2026; 30%, of UK businesses used at least one AI technology in Sep 2026, up from 9% in Sep 2023, ONS BICS · official statistics in development; published 8 Oct 2026; 20.0%, of EU enterprises with 10+ employees used AI in 2025, up from 13.5% in 2024, Eurostat · published 11 Dec 2025; 19.8%, of US businesses were using AI in the period ending 3 May 2026, US Census Bureau BTOS · question revised Nov 2025. In IndexHalo: the next task, with its owner. Sources: McKinsey (25 Aug 2026), ONS BICS (8 Oct 2026), Eurostat (11 Dec 2025), US Census Bureau BTOS (26 May 2026). Different surveys and definitions; not directly comparable.
Sources for these figures 13
  • ChatGPT: 1.2B+ people each week. OpenAI, 21 Oct 2026
  • Gemini app: 1B+ monthly users. Google, 11 Aug 2026
  • Google AI Mode: 1B+ monthly active users. Alphabet Q2 2026, 22 Jul 2026
  • Claude: 300,000+ business customers. Anthropic, 2 Sep 2025
  • 44% of US adults use ChatGPT; 61% of 18–29s. Pew Research Center, 17 Jun 2026
  • Clicks on a traditional result: 8% of visits with an AI summary, 15% without. Pew Research Center, 22 Jul 2025
  • 45% of B2B buyers used GenAI during a recent purchase, mainly to gather information on vendors and products. Gartner, 645 B2B buyers, surveyed Aug–Sep 2025; published 20 May 2026
  • 82% of B2B software buyers sourced software recommendations from an AI chatbot in the last 24 months. G2, 2026 Buyer Behavior Report, 1,000+ buyers; published 22 Jul 2026
  • 57% of ChatGPT messages are work-related in computer-related jobs. NBER w34255, Sept 2025
  • 89% of respondents say their organisation regularly uses AI in at least one business function. McKinsey, The state of AI in 2026, 1,719 participants, May–Jun 2026
  • 30% of UK businesses used at least one AI technology in Sep 2026, up from 9% in Sep 2023. ONS BICS, official statistics in development; published 8 Oct 2026
  • 20.0% of EU enterprises with 10+ employees used AI in 2025, up from 13.5% in 2024. Eurostat, published 11 Dec 2025
  • 19.8% of US businesses were using AI in the period ending 3 May 2026. US Census Bureau BTOS, question revised Nov 2025

Company-reported user numbers use each company’s own definition and are not directly comparable. Perplexity and Anthropic publish no current official user count.

How these examples were made

Every product example on this page comes from retained answers (a HubSpot search collected on 14 October 2026 and a Shopify search collected in the United Kingdom on 15–17 October 2026) or shows the app’s own settings and generated output, as each caption says. Each search is one buyer question in one market, so nothing in those examples is a trend or a market-wide measure. The AI answer audience deck quotes published third-party figures, including growth over time, each with its publisher and date. HubSpot and Shopify are independent examples, not IndexHalo customers. App labels are as shipped on 21 October 2026. Read the method.

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