Product facts6 min read
Audit the product facts buyers see in AI answers
Audit product facts in AI answers with a real Notion example. Check pricing, AI access and integration workflows using a practical claim-check worksheet.
Read the guide →Practical GEO.
Defensible evidence.
Detailed guides for teams improving how their websites, research, and documents are discovered, understood, and cited by AI search systems.
Agency prospecting6 min read
Build an agency prospect pitch around evidence a buyer can inspect
Build a useful agency prospect pitch with a real answer finding, discovery questions and a scoped proposal. Download the editable IndexHalo kit.
Read the guide →
Market comparison6 min read
Compare UK and US buyer answers before choosing local content work
Compare UK and US answers to the same buyer question. Inspect product details and cited sources, then make a focused localisation decision with IndexHalo.
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Agency workflow5 min read
Make your next client recommendation easier to defend
Turn a saved AI visibility finding into a client recommendation. Inspect answers, cited pages and the evidence behind the next task.
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SaaS content decisions5 min read
Choose the next SaaS page with answer evidence
Choose the next SaaS content priority using retained AI answers, cited sources and a clear page brief, then plan a comparable follow-up check.
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Report walkthrough5 min read
Read an AI visibility report from finding to action
Follow a real saved IndexHalo report from question and scope to original answers, citations and a practical action brief your team can review.
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Monthly search planning5 min read
Plan a useful first month with IndexHalo
Plan your first month of IndexHalo searches with an interactive calculator, a repeatable question set and space to investigate new decisions.
Read the guide →Evidence diary4 min read
The evidence diary: our starting point
Follow the opening IndexHalo evidence diary: a dated starting point, the questions to investigate and a clear record for the next comparable check.
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IndexHalo Academy4 min read
Your first IndexHalo search: question to report
Choose a useful buyer question, understand the credit cost and inspect the original answers before deciding what to change.
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IndexHalo Academy3 min read
Build a useful question set and website portfolio
Organise brands, buyer questions, tags and repeat searches around a monthly measurement budget, with a clear purpose for every run.
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IndexHalo Academy3 min read
Read the dashboard without misreading the numbers
Interpret Overview, Insights, Perception and Ranking using the sample and evidence behind each metric. Know what a percentage means.
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IndexHalo Academy3 min read
Inspect answers, citations and competitive gaps
Follow a finding through Chats, Domains, URLs and Fanouts to its supporting source material, then create an evidence-backed action.
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IndexHalo Academy3 min read
Diagnose website and content readiness
Use website analysis and Crawlability to investigate accessible content, evidence quality and crawler rules without confusing access with citations.
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IndexHalo Academy3 min read
Turn findings into actions and check their impact
Turn supported findings into actions, content briefs and repeat tests. Connect the work to a page, owner and clear completion criteria.
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IndexHalo Academy4 min read
Use advanced analytics with the right inputs
Understand the inputs and limits behind advanced analytics, demand, AI referrals and crawler activity before making a business claim.
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IndexHalo Academy4 min read
Build reports and manage your monthly workflow
Choose a report audience, inspect exports, share saved evidence and manage your account. Keep report delivery separate from new paid searches.
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IndexHalo Academy3 min read
What IndexHalo does for agencies and marketing teams
Learn how IndexHalo connects buyer questions, original AI answers, cited sources, practical actions and reports for agencies and marketing teams.
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IndexHalo Academy3 min read
Compare AI visibility pricing by workload
Translate daily prompts, monthly runs, model checks and reporting needs into a fair buying decision based on the work you need to complete.
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IndexHalo Academy3 min read
A monthly AI visibility workflow that earns its place
Build recurring value through a stable question set, evidence review, assigned improvements and useful stakeholder reports. Plan each month.
Read the guide →GEO revenue intelligence15 min read
AI Demand-to-Revenue Intelligence: Find the Earliest Commercial Leak
Join search demand, answer readiness, observed AI mentions, recommendations, citations, conversions and revenue without blending denominators.
Read the guide →Content strategy intelligence17 min read
Topic Authority and Query Journey Intelligence: Build a Defensible Subject Map
Turn buyer questions, measured demand, page ownership, answer passages, claim evidence, internal links and citations into an auditable topic strategy.
Read the guide →AI market intelligence16 min read
AI Share of Voice: Measure Mentions, Recommendations, Citations, and First Choice
Calculate an auditable AI share-of-voice benchmark with a fixed question, provider and competitor denominator—then turn recommendation gaps into action.
Read the guide →Evidence operations14 min read
Evidence Freshness and Decay Monitoring for GEO
Build a defensible content-renewal system using explicit review dates, claim-to-source evidence, source-link movement and automatic verification.
Read the guide →Competitive GEO intelligence15 min read
Competitive Content Gap Analysis for GEO: Own More Buyer Questions
Compare public evidence across competitors, calculate fixed-question ownership, choose create, strengthen, consolidate or protect, and verify decisions.
Read the guide →Enterprise GEO operations14 min read
Content Estate Intelligence for GEO: Find Systemic Risk Across Thousands of Pages
Segment a website by directory, language, content type and structural cohort so GEO teams can fix recurring publishing faults and scale proven patterns.
Read the guide →GEO measurement13 min read
GEO Release Impact: How to Measure Content Changes Without Inventing Causation
A practical framework for joining exact website release diffs to comparable AI citations, search performance, analytics and accountable decisions.
Read the guide →GEO fundamentals11 min read
What Is Generative Engine Optimisation (GEO)?
A practical, evidence-led guide to GEO and AEO: what they measure, how they differ from SEO, and how to improve AI citation readiness.
Read the guide →AI discovery12 min read
How AI Search Engines Choose and Cite Sources
How AI search citations work, from crawling and retrieval to source comparison, and which publishing signals you can improve.
Read the guide →Audit playbook14 min read
The Practical GEO Audit Checklist: 30 Signals to Test
A professional GEO audit checklist covering crawl access, evidence quality, structure, attribution, freshness, and verification.
Read the guide →Strategy10 min read
SEO vs GEO: What Changes, What Stays the Same
A clear comparison of SEO and generative engine optimisation, including shared foundations, new measurement requirements, and a combined operating model.
Read the guide →Research publishing12 min read
How to Optimise Research and PDFs for AI Discovery
Make reports, white papers, datasets, and PDFs easier to crawl, interpret, verify, and cite with this practical publishing workflow.
Read the guide →Measurement13 min read
How to Measure AI Visibility Without Making False Claims
A defensible AI visibility framework separating crawl evidence, live citation observations, estimates, and unknowable data.
Read the guide →Operations11 min read
Website-Wide GEO Monitoring: Metrics, Cadence, and Workflow
A practical framework for monitoring website-wide GEO health, page changes, crawl failures, citation observations, and fixes.
Read the guide →Competitive intelligence12 min read
GEO Competitor Analysis: Benchmark Evidence, Not Guesswork
See which public page owns each buyer question across competitors, why it leads on observable evidence, and how the next benchmark proves the gap closed.
Read the guide →Crawler intelligence10 min read
AI Crawler Log Analysis: What Your Server Can Actually Prove
A practical guide to AI crawler log analysis, user-agent evidence, page coverage, response failures, privacy, and the limits of server-log claims.
Read the guide →GEO operations12 min read
GEO Monitoring Alerts: From Visibility Changes to Verified Response
Set up website-wide GEO monitoring with scheduled crawls, citation re-checks, evidence-decay alerts and verified thresholds—not vanity notifications.
Read the guide →GEO strategy13 min read
How to Build a Defensible GEO ROI Business Case
Build the business case for GEO with measured demand, citation baselines, identifiable AI revenue and modelled payback—labelled as estimate, not promise.
Read the guide →GEO measurement12 min read
How to Run a Defensible GEO Experiment
Run controlled GEO experiments: freeze question sets, providers and evidence boundaries, ship one change, and measure deltas without inventing causation.
Read the guide →Citation intelligence13 min read
How to Measure AI Citation Share of Voice Without Misleading Your Team
Measure citation share of voice with an explicit denominator: fixed questions, providers, competitors and timestamps—never a blended visibility score.
Read the guide →Brand intelligence14 min read
How to Monitor Brand Mentions, Recommendations, and Narrative Drift in AI Answers
Track how AI answers describe your brand: named-not-cited gaps, stale claims and narrative candidates, each preserved as evidence for human review.
Read the guide →Demand intelligence15 min read
Buyer-Question Research for GEO: From Search Demand to a Defensible AI Monitoring Portfolio
Build a buyer-question portfolio from search demand, intent and journey stage—one row per question, with provenance kept separate from AI observations.
Read the guide →Retrieval intelligence14 min read
Answer-Ready Passages for GEO: How to Test the Exact Retrieval Unit
Write passages an answer engine can lift verbatim: self-contained, attributed, unit-complete and provenance-linked—then verify retrieval with fixed checks.
Read the guide →Evidence operations16 min read
Evidence Knowledge Graphs for GEO: Connect Claims, Sources, Authors, and Entities
Connect every material claim to its evidence with a knowledge graph: claim-to-source coverage, provenance paths and the exact gaps repair teams should fix.
Read the guide →Commercial measurement15 min read
AI Referral Revenue Attribution for GEO: From Answer Product to Landing-Page Value
Attribute revenue to AI answers honestly: identifiable AI sessions, conversions and revenue joined to exact citations—no reclassified direct traffic.
Read the guide →International GEO14 min read
International GEO Audits: Multilingual Evidence, Hreflang, and Market Parity
Audit GEO across languages and markets: original-language evidence, local authorities, currency and terminology—parity of usefulness, not identical copy.
Read the guide →Answer source intelligence15 min read
Answer Source Intelligence for GEO: Find Citation Gaps You Can Actually Fix
See which domains AI answers actually return for your buyer questions, reconciled across providers—no paid or manufactured endorsement, ever.
Read the guide →Answer intelligence16 min read
AI Answer Consensus and Claim Monitoring: Compare What Providers Actually Say
Monitor exact provider statements about your brand: where answers agree, where claims drift, and which candidates need correction—agreement is not truth.
Read the guide →Engine guides9 min read
How to Get Cited by ChatGPT
A practical guide to appearing as a cited source in ChatGPT answers: crawler access, passage structure, provenance, and how to test whether it worked.
Read the guide →Engine guides8 min read
How to Get Cited by Perplexity
Perplexity cites sources on almost every answer. A practical guide to crawler access, freshness, source depth and measuring whether you appear.
Read the guide →Engine guides9 min read
How to Appear in Google AI Overviews
AI Overviews draw on Google's existing index. A practical guide to eligibility, passage selection, structured data and what you can and cannot control.
Read the guide →Reference7 min read
GEO and AI Search Glossary
Definitions for the vocabulary of generative engine optimisation: presence rate, answer capsules, provenance, training and search crawlers, and more.
Read the guide →Strategy9 min read
How to Choose a GEO Tool
An evaluation framework for AI visibility platforms: what to test, which questions expose weak methodology, and when you do not need a tool at all.
Read the guide →AEO fundamentals9 min read
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) makes your content easy for AI assistants to find, trust and cite. What it means, how it works and how to measure it.
Read the guide →AEO fundamentals7 min read
AEO vs. SEO vs. GEO: What's the Difference?
AEO, SEO and GEO compared: what each term means, where the work overlaps, what is different and which your team should focus on first.
Read the guide →AEO fundamentals8 min read
What Is AEO in Marketing? A Guide for Marketing Teams
AEO in marketing means answer engine optimization: getting your brand named and cited in AI answers. Who owns it, what to report and a 30-day plan.
Read the guide →AI search data6 min read
Which Websites Does AI Cite Most?
We counted the sites ChatGPT, Gemini, Google AI Mode, Claude and Perplexity cited in 869 answers to buyer questions. The top sources for each.
Read the guide →AI search data6 min read
Does AI Cite Your Own Site or Third Parties?
Should you invest in your blog or in PR? In 869 AI answers, 17% of links went to the vendors we track. The split varies widely by AI.
Read the guide →Engine guides7 min read
How to Get ChatGPT to Recommend Your Brand
No one can guarantee a ChatGPT recommendation, but you can remove the obstacles. Six steps, from crawler access to the sites ChatGPT cites most.
Read the guide →AEO fundamentals6 min read
What Is llms.txt, and Do You Need One?
llms.txt is a proposed file that gives AI agents a short guide to your site. What goes in it, how to check yours by hand and whether it helps.
Read the guide →AEO fundamentals7 min read
What Is AI Visibility? How to Measure Your Brand
AI visibility is how often AI assistants name your brand and cite your site when buyers ask for advice. What it means, what to track and what affects it.
Read the guide →AI search data8 min read
Robots.txt Examples From 389 Big Websites
How big websites really use robots.txt, which AI crawlers they block, the rules that catch people out, and what "blocked by robots.txt" means.
Read the guide →Engine guides6 min read
How to Rank in Google AI Mode: What 174 Answers Show
Google says AI Mode needs no special optimization. So we counted whose pages it links to in 174 answers, and what that means for your site.
Read the guide →AEO fundamentals7 min read
Answer Engine Optimization Services: What You Buy and What It Costs
What an AEO agency does, what published prices look like, what to ask before you sign and when you don't need one. Prices read from agencies' own pages.
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Comparisons5 min read
IndexHalo vs Peec AI
Compare IndexHalo with Peec AI. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs Profound
Compare IndexHalo with Profound. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs OtterlyAI
Compare IndexHalo with OtterlyAI. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs Scrunch
Compare IndexHalo with Scrunch. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs Promptwatch
Compare IndexHalo with Promptwatch. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs Semrush AI Visibility
Compare IndexHalo with Semrush AI Visibility. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
Read the guide →Comparisons5 min read
IndexHalo vs Similarweb AI Brand Visibility
Compare IndexHalo with Similarweb AI Brand Visibility. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
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Comparisons5 min read
IndexHalo vs Ahrefs Brand Radar
Compare IndexHalo with Ahrefs Brand Radar. Get full IndexHalo features, flexible searches and client-ready reports. Try your free report today.
Read the guide →The reading behind the writing
Every guide starts from measured evidence
The tactics in these field notes come from the same audit the product runs for signed-in accounts: a per-bot crawler-access verdict for 28 AI crawlers, re-checked on a schedule, with the exact robots.txt fix drafted for you.
AI crawler access audit28 supported identities · no site verdict yet
Reachability of your content
Site policy not measured
Enter a domain to fetch its current robots.txt and resolve direct rules, wildcard fallbacks and missing policies per crawler.
Per-bot measurement coverage
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OAI-SearchBotOpenAI · check required
ChatGPT-UserOpenAI · check required
ClaudeBotAnthropic · check required
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Google-ExtendedGoogle · check required
GoogleOtherGoogle · check required
Google-CloudVertexBotGoogle · check required
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28 crawler identities are supported. No allowed, blocked or unlisted total is presented until a live policy response for the requested domain has been parsed.
START WITH YOUR OWN EVIDENCE
Analyse my content →Find the gaps in your content.
Create your account for one complete AI search, with original answers, sources and practical next actions.