Be the answer
buyers get recommended.
Your buyers ask assistants 'what's the best tool for X' before they ever reach your site. IndexHalo measures whether you're in that answer, who's beating you, and exactly which content earns the citation.
The problem
Category and comparison queries are where SaaS deals are decided now — and if the assistant recommends a competitor, you never even get the visit.
The engines that address it
Comparison CoveragePresence and win rate on 'X vs Y' prompts — the highest-intent queries — plus the matchups with no measured coverage at all.Competitive GapPrompts where competitors are present and the brand is not — the direct displacement backlog.Brand Authority ScoreComposite authority score from stance, citation ownership, and recommendation strength.Citation MagnetWhich content formats actually earn citations in this category — measured demand before a word is written.Content Gap MatrixPrompts where nobody is mentioned and answers barely cite — white space the first citable page wins by default.
The plan that fits
Professional — $79/mo. 3 domains, full answer-engine tracking, and the content engines that turn gaps into briefs.