The best AI visibility tools in 2026
Nine tools that track what AI assistants say about your brand, compared on price, AI sources and who each one suits. Listed alphabetically: which is best depends on your workload.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
The nine tools at a glance
| Tool | Price from | What you buy | AI sources | Who it suits |
|---|---|---|---|---|
| Ahrefs Brand Radar | €47/mo | Prompt tracking, plus an index of existing AI answers | Depends on the plan | Teams already using Ahrefs that want AI visibility alongside SEO data. See its pricing guide. |
| IndexHalo (our product) | $49/mo | Complete searches: one question across all sources for one credit | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude, Perplexity | Teams and agencies that want the original answers, findings and client-ready reports on every plan. See its pricing. |
| OtterlyAI | €29/mo | Search prompts tracked daily | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons | Solo marketers and small teams that want the lowest entry price. See its pricing guide. |
| Peec AI | €85/mo | Prompts tracked daily | Choose 3 models on the listed plans | SEO and content teams that want daily tracking with unlimited users. See its pricing guide. |
| Profound | Custom | Tailored prompt tracking and AI Marketer credits | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines | Larger companies that want an enterprise platform, with SSO and SOC 2. See its pricing guide. |
| Promptwatch | See page | Prompts and responses, with agent and content features | All models on every listed plan | Teams that want content writing and agent features with their tracking. See its pricing guide. |
| Scrunch | $250/mo | Unique prompts and responses a month | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs | Teams that want to benchmark and later add its Agent Experience Platform. See its pricing guide. |
| Semrush AI Visibility | €94.94/mo | Custom prompts tracked daily, per domain | ChatGPT, Google AI, Gemini, Perplexity | Teams already using Semrush that want AI data in the same place. See its pricing guide. |
| Similarweb AI Brand Visibility | $99/mo | Tracked prompts, per plan | Not listed in the plan table we read | Researchers and marketers who also want Similarweb's traffic and competitive data. See its pricing guide. |
Best tools by need
- The best AI visibility tools for agencies
- The best AI visibility tools for SaaS companies
- The best AI visibility tools for e-commerce
- The best AI visibility tools for small businesses
- The best AI visibility tools for enterprise teams
- The best AI Overviews trackers
- The best ChatGPT visibility trackers
- The best AI visibility tools under $100 a month
- The best answer engine optimization (AEO) tools
How to choose
The units differ, so a headline price says little until you turn it into your own workload. These four questions usually settle it.
- How often do you actually need to measure? Daily tracking is sold by the prompt, and it suits teams that act on daily changes. Most teams review monthly, which needs far fewer runs.
- Which AI sources do your buyers use? Several plans include only some sources and sell others as add-ons. Check the sources before you compare prices.
- What do you have to hand over? If you report to clients or colleagues, try producing a real report during the trial, and check that you can inspect each original answer behind a number.
- Do you already pay for an SEO suite? If your team already works in Semrush or Ahrefs, their add-ons may be enough. A dedicated tool may go further on evidence and reporting.
Whichever you pick, run a small test first: ten real buyer questions, in one market, on the sources you care about. Our guide on how to choose a GEO tool and on measuring AI visibility go deeper.
Where AI answers get their information
Across the 869 AI answers behind our recommendation leaderboards, the sites cited most often were g2.com, zapier.com, pcmag.com, toolradar.com and forbes.com. Being covered on the sites buyers' AI answers rely on matters as much as the tool you use to measure it. See the full list of most-cited sources.
Tracking ChatGPT specifically?
See the best ChatGPT visibility trackers and how IndexHalo tracks ChatGPT.
Looking at a specific tool?
| Tool | Alternatives | Pricing | Compared with IndexHalo |
|---|---|---|---|
| Ahrefs Brand Radar | Ahrefs Brand Radar alternatives | Pricing guide | Head to head |
| OtterlyAI | OtterlyAI alternatives | Pricing guide | Head to head |
| Peec AI | Peec AI alternatives | Pricing guide | Head to head |
| Profound | Profound alternatives | Pricing guide | Head to head |
| Promptwatch | Promptwatch alternatives | Pricing guide | Head to head |
| Scrunch | Scrunch alternatives | Pricing guide | Head to head |
| Semrush AI Visibility | Semrush AI Visibility alternatives | Pricing guide | Head to head |
| Similarweb AI Brand Visibility | Similarweb AI Brand Visibility alternatives | Pricing guide | Head to head |
Compare two tools
Ahrefs Brand Radar vs OtterlyAI, Ahrefs Brand Radar vs Peec AI, Ahrefs Brand Radar vs Profound, Ahrefs Brand Radar vs Promptwatch, Ahrefs Brand Radar vs Scrunch, Ahrefs Brand Radar vs Semrush AI Visibility, Ahrefs Brand Radar vs Similarweb AI Brand Visibility, OtterlyAI vs Peec AI, OtterlyAI vs Profound, OtterlyAI vs Promptwatch, OtterlyAI vs Scrunch, OtterlyAI vs Semrush AI Visibility, OtterlyAI vs Similarweb AI Brand Visibility, Peec AI vs Profound, Peec AI vs Promptwatch, Peec AI vs Scrunch, Peec AI vs Semrush AI Visibility, Peec AI vs Similarweb AI Brand Visibility, Profound vs Promptwatch, Profound vs Scrunch, Profound vs Semrush AI Visibility, Profound vs Similarweb AI Brand Visibility, Promptwatch vs Scrunch, Promptwatch vs Semrush AI Visibility, Promptwatch vs Similarweb AI Brand Visibility, Scrunch vs Semrush AI Visibility, Scrunch vs Similarweb AI Brand Visibility, Semrush AI Visibility vs Similarweb AI Brand Visibility.
IndexHalo for your kind of business
Agencies, In-house teams, Software companies, Ecommerce, Local and multi-branch, Professionals and firms.
Common questions
What is an AI visibility tool?+
It is software that asks AI assistants a set of questions and records whether your brand is named and your pages are cited, usually with competitors alongside. Tools differ in which AI services they cover, how often they check and what they let you do with the results.
Which AI visibility tool is the cheapest?+
Of those we checked on 3 November 2026, OtterlyAI had the lowest entry price at €29/month for 15 prompts. A low entry price can cover fewer questions or sources, so compare the workload you actually need.
Do I need an AI visibility tool at all?+
Not to start. You can ask a dozen real buyer questions by hand in two or three AI services and note the results in a spreadsheet. A tool becomes worthwhile when you need repeated checks across several services, or reports for other people.
Are AEO tools and AI visibility tools the same thing?+
In practice, yes. Vendors use AI visibility, answer engine optimization (AEO) and generative engine optimization (GEO) tools for much the same software: it asks AI assistants set questions and records who gets named and cited.
Why isn't this list ranked?+
IndexHalo sells one of these tools, so a ranking from us would not be independent. The list is alphabetical, and the useful question is which tool fits your workload.