Profound vs Scrunch
Profound suits larger companies that want an enterprise platform, with SSO and SOC 2. Scrunch suits teams that want to benchmark and later add its Agent Experience Platform.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Profound | Scrunch | |
|---|---|---|
| Price from | Custom | $250/mo |
| What you buy | Tailored prompt tracking and AI Marketer credits | Unique prompts and responses a month |
| AI sources | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs |
| Who it suits | Larger companies that want an enterprise platform, with SSO and SOC 2 | Teams that want to benchmark and later add its Agent Experience Platform |
Plans and prices
Profound
| Plan | Price shown | What the page lists |
|---|---|---|
| Trial | Free | 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. |
| Enterprise | Custom | Tailored prompt tracking, up to 9 answer engines, dedicated support, SSO/SAML and SOC 2 compliance. |
| Agency Growth | Not listed | 10 pitch workspaces a month, with full client workspaces as an add-on for $399/month each. |
| Agency Enterprise | Custom | Tailored client and trial workspaces and a dedicated agency partner. |
The page we read lists no dollar price for Enterprise, so you would need a quote to compare it.
Scrunch
| Plan | Price shown | What the page lists |
|---|---|---|
| Core | $250/mo | 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 4 LLMs. |
| Enterprise | Custom | Custom prompts and responses, AXP (Agent Experience Platform), API access, SSO, a dedicated account team, 9 LLMs. |
The Core plan offers a 7-day free trial.
How to choose between them
Profound: Stay if you need an enterprise contract, SSO and SOC 2, and its AI Marketer agents are part of what you are buying.
Scrunch: Stay if changing how your website is delivered to AI agents is part of the plan, which is what its AXP platform is for.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Profound alternatives, Scrunch alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Profound and Scrunch.
Common questions
Which is cheaper, Profound or Scrunch?+
We couldn't read a listed starting price for Profound on 3 November 2026, so we can't say. Compare quotes for your actual workload.
Which AI sources do Profound and Scrunch cover?+
Profound: Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines. Scrunch: Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs.
Who should choose Profound over Scrunch?+
Stay if you need an enterprise contract, SSO and SOC 2, and its AI Marketer agents are part of what you are buying. Scrunch suits teams that want to benchmark and later add its Agent Experience Platform.