The best AI visibility tools for small businesses
A small business needs an answer to one question: does AI recommend us when customers ask? That rarely calls for a daily dashboard or a large budget.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
What matters for small businesses
- Total monthly cost. Include the add-ons you would actually need.
- Simplicity. You should get an answer without becoming an analyst.
- Whether it tells you what to do next. Numbers alone won't change anything.
The tools worth considering
Listed alphabetically.
| Tool | Price from | Why it might suit small businesses | AI sources |
|---|---|---|---|
| Ahrefs Brand Radar | €47/mo | From €47/month, and worth a look if you already pay for Ahrefs. | Depends on the plan |
| IndexHalo (our product) | $49/mo | $49/month for 100 complete searches, and the first search is free when you sign up. See IndexHalo for local businesses. | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude, Perplexity |
| OtterlyAI | €29/mo | €29/month is the lowest entry price we found, for 15 prompts on four engines. | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons |
| Semrush AI Visibility | €94.94/mo | €94.94/month per domain, billed annually, with 25 prompts. | ChatGPT, Google AI, Gemini, Perplexity |
How to choose
The units differ, so a headline price says little until you turn it into your own workload. These four questions usually settle it.
- How often do you actually need to measure? Daily tracking is sold by the prompt, and it suits teams that act on daily changes. Most teams review monthly, which needs far fewer runs.
- Which AI sources do your buyers use? Several plans include only some sources and sell others as add-ons. Check the sources before you compare prices.
- What do you have to hand over? If you report to clients or colleagues, try producing a real report during the trial, and check that you can inspect each original answer behind a number.
- Do you already pay for an SEO suite? If your team already works in Semrush or Ahrefs, their add-ons may be enough. A dedicated tool may go further on evidence and reporting.
Whichever you pick, run a small test first: ten real buyer questions, in one market, on the sources you care about. Our guide on how to choose a GEO tool and on measuring AI visibility go deeper.
See the full comparison of nine tools, or read the Ahrefs Brand Radar pricing guide, OtterlyAI pricing guide, Semrush AI Visibility pricing guide.