Ahrefs Brand Radar vs Promptwatch
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility alongside SEO data. Promptwatch suits teams that want content writing and agent features with their tracking.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Ahrefs Brand Radar | Promptwatch | |
|---|---|---|
| Price from | €47/mo | See page |
| What you buy | Prompt tracking, plus an index of existing AI answers | Prompts and responses, with agent and content features |
| AI sources | Depends on the plan | All models on every listed plan |
| Who it suits | Teams already using Ahrefs that want AI visibility alongside SEO data | Teams that want content writing and agent features with their tracking |
Plans and prices
Ahrefs Brand Radar
| Plan | Price shown | What the page lists |
|---|---|---|
| Prompt Tracking | From €47/mo | Tracks the questions you choose. The page says it is free for every paid Ahrefs Lite plan and above. |
| Index of existing AI answers | From €179/mo | Look up a brand across an index the page puts at 525 million prompts, with no setup. The page says it works best once a brand already appears in AI search. |
Promptwatch
| Plan | Price shown | What the page lists |
|---|---|---|
| Essential | See page | 1 project, 50 prompts, 6,000 responses, agent chat, MCP and API access. |
| Professional | See page | 2 projects, 150 prompts, 18,000 responses, content writing and refresh, knowledge base, agent analytics. |
| Business | See page | 5 projects, 350 prompts, 42,000 responses, up to hourly tracking, state and city tracking, shopping insights, ads radar. |
We could read the plans on 3 November 2026 but not a price for them, so this guide states none.
How to choose between them
Ahrefs Brand Radar: Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question.
Promptwatch: Stay if tracking and content production in one tool is what you want, or if you need its city-level tracking and shopping insights.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Ahrefs Brand Radar alternatives, Promptwatch alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Ahrefs Brand Radar and Promptwatch.
Common questions
Which is cheaper, Ahrefs Brand Radar or Promptwatch?+
We couldn't read a listed starting price for Promptwatch on 3 November 2026, so we can't say. Compare quotes for your actual workload.
Which AI sources do Ahrefs Brand Radar and Promptwatch cover?+
Ahrefs Brand Radar: Depends on the plan. Promptwatch: All models on every listed plan.
Who should choose Ahrefs Brand Radar over Promptwatch?+
Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question. Promptwatch suits teams that want content writing and agent features with their tracking.