Ahrefs Brand Radar vs Profound
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility alongside SEO data. Profound suits larger companies that want an enterprise platform, with SSO and SOC 2.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Ahrefs Brand Radar | Profound | |
|---|---|---|
| Price from | €47/mo | Custom |
| What you buy | Prompt tracking, plus an index of existing AI answers | Tailored prompt tracking and AI Marketer credits |
| AI sources | Depends on the plan | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines |
| Who it suits | Teams already using Ahrefs that want AI visibility alongside SEO data | Larger companies that want an enterprise platform, with SSO and SOC 2 |
Plans and prices
Ahrefs Brand Radar
| Plan | Price shown | What the page lists |
|---|---|---|
| Prompt Tracking | From €47/mo | Tracks the questions you choose. The page says it is free for every paid Ahrefs Lite plan and above. |
| Index of existing AI answers | From €179/mo | Look up a brand across an index the page puts at 525 million prompts, with no setup. The page says it works best once a brand already appears in AI search. |
Profound
| Plan | Price shown | What the page lists |
|---|---|---|
| Trial | Free | 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. |
| Enterprise | Custom | Tailored prompt tracking, up to 9 answer engines, dedicated support, SSO/SAML and SOC 2 compliance. |
| Agency Growth | Not listed | 10 pitch workspaces a month, with full client workspaces as an add-on for $399/month each. |
| Agency Enterprise | Custom | Tailored client and trial workspaces and a dedicated agency partner. |
The page we read lists no dollar price for Enterprise, so you would need a quote to compare it.
How to choose between them
Ahrefs Brand Radar: Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question.
Profound: Stay if you need an enterprise contract, SSO and SOC 2, and its AI Marketer agents are part of what you are buying.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Ahrefs Brand Radar alternatives, Profound alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Ahrefs Brand Radar and Profound.
Common questions
Which is cheaper, Ahrefs Brand Radar or Profound?+
We couldn't read a listed starting price for Profound on 3 November 2026, so we can't say. Compare quotes for your actual workload.
Which AI sources do Ahrefs Brand Radar and Profound cover?+
Ahrefs Brand Radar: Depends on the plan. Profound: Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines.
Who should choose Ahrefs Brand Radar over Profound?+
Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question. Profound suits larger companies that want an enterprise platform, with SSO and SOC 2.