Ahrefs Brand Radar vs Scrunch
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility alongside SEO data. Scrunch suits teams that want to benchmark and later add its Agent Experience Platform.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Ahrefs Brand Radar | Scrunch | |
|---|---|---|
| Price from | €47/mo | $250/mo |
| What you buy | Prompt tracking, plus an index of existing AI answers | Unique prompts and responses a month |
| AI sources | Depends on the plan | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs |
| Who it suits | Teams already using Ahrefs that want AI visibility alongside SEO data | Teams that want to benchmark and later add its Agent Experience Platform |
Plans and prices
Ahrefs Brand Radar
| Plan | Price shown | What the page lists |
|---|---|---|
| Prompt Tracking | From €47/mo | Tracks the questions you choose. The page says it is free for every paid Ahrefs Lite plan and above. |
| Index of existing AI answers | From €179/mo | Look up a brand across an index the page puts at 525 million prompts, with no setup. The page says it works best once a brand already appears in AI search. |
Scrunch
| Plan | Price shown | What the page lists |
|---|---|---|
| Core | $250/mo | 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 4 LLMs. |
| Enterprise | Custom | Custom prompts and responses, AXP (Agent Experience Platform), API access, SSO, a dedicated account team, 9 LLMs. |
The Core plan offers a 7-day free trial.
How to choose between them
Ahrefs Brand Radar: Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question.
Scrunch: Stay if changing how your website is delivered to AI agents is part of the plan, which is what its AXP platform is for.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Ahrefs Brand Radar alternatives, Scrunch alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Ahrefs Brand Radar and Scrunch.
Common questions
Which is cheaper, Ahrefs Brand Radar or Scrunch?+
Ahrefs Brand Radar had the lower starting price on 3 November 2026, at €47/mo against $250/mo for Scrunch. A lower entry price can cover fewer questions or AI sources, so compare your actual workload.
Which AI sources do Ahrefs Brand Radar and Scrunch cover?+
Ahrefs Brand Radar: Depends on the plan. Scrunch: Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs.
Who should choose Ahrefs Brand Radar over Scrunch?+
Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question. Scrunch suits teams that want to benchmark and later add its Agent Experience Platform.