OtterlyAI vs Semrush AI Visibility
OtterlyAI suits solo marketers and small teams that want the lowest entry price. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| OtterlyAI | Semrush AI Visibility | |
|---|---|---|
| Price from | €29/mo | €94.94/mo |
| What you buy | Search prompts tracked daily | Custom prompts tracked daily, per domain |
| AI sources | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons | ChatGPT, Google AI, Gemini, Perplexity |
| Who it suits | Solo marketers and small teams that want the lowest entry price | Teams already using Semrush that want AI data in the same place |
Plans and prices
OtterlyAI
| Plan | Price shown | What the page lists |
|---|---|---|
| Lite | €29/mo | 15 search prompts, tracked daily, unlimited team members. |
| Standard | €189/mo | 100 search prompts, tracked daily, unlimited team members. |
| Premium | €489/mo | 400 search prompts, tracked daily, for mid-sized companies and agencies. |
| Enterprise | Custom | Starting from 1,000 search prompts. |
The page offers 15% off annual billing, and sells extra prompts and extra AI engines as add-ons.
Semrush AI Visibility
| Plan | Price shown | What the page lists |
|---|---|---|
| Base | €94.94/mo per domain, billed annually | 25 custom prompts with daily AI rankings, 1 domain for brand performance analysis, AI visibility reports, competitor analysis, prompt research, an AI-readiness site audit. |
Extra users, lead generation and reporting products are sold as separate add-ons, and the price is per domain, so several sites cost more.
How to choose between them
OtterlyAI: Stay if a small daily-tracked prompt set across its four included engines is what you need. Its entry price is the lowest we found.
Semrush AI Visibility: Stay if you're already a Semrush customer and 25 daily-tracked prompts per domain is enough.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See OtterlyAI alternatives, Semrush AI Visibility alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: OtterlyAI and Semrush AI Visibility.
Common questions
Which is cheaper, OtterlyAI or Semrush AI Visibility?+
OtterlyAI had the lower starting price on 3 November 2026, at €29/mo against €94.94/mo for Semrush AI Visibility. A lower entry price can cover fewer questions or AI sources, so compare your actual workload.
Which AI sources do OtterlyAI and Semrush AI Visibility cover?+
OtterlyAI: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons. Semrush AI Visibility: ChatGPT, Google AI, Gemini, Perplexity.
Who should choose OtterlyAI over Semrush AI Visibility?+
Stay if a small daily-tracked prompt set across its four included engines is what you need. Its entry price is the lowest we found. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.