Scrunch vs Semrush AI Visibility
Scrunch suits teams that want to benchmark and later add its Agent Experience Platform. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Scrunch | Semrush AI Visibility | |
|---|---|---|
| Price from | $250/mo | €94.94/mo |
| What you buy | Unique prompts and responses a month | Custom prompts tracked daily, per domain |
| AI sources | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs | ChatGPT, Google AI, Gemini, Perplexity |
| Who it suits | Teams that want to benchmark and later add its Agent Experience Platform | Teams already using Semrush that want AI data in the same place |
Plans and prices
Scrunch
| Plan | Price shown | What the page lists |
|---|---|---|
| Core | $250/mo | 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 4 LLMs. |
| Enterprise | Custom | Custom prompts and responses, AXP (Agent Experience Platform), API access, SSO, a dedicated account team, 9 LLMs. |
The Core plan offers a 7-day free trial.
Semrush AI Visibility
| Plan | Price shown | What the page lists |
|---|---|---|
| Base | €94.94/mo per domain, billed annually | 25 custom prompts with daily AI rankings, 1 domain for brand performance analysis, AI visibility reports, competitor analysis, prompt research, an AI-readiness site audit. |
Extra users, lead generation and reporting products are sold as separate add-ons, and the price is per domain, so several sites cost more.
How to choose between them
Scrunch: Stay if changing how your website is delivered to AI agents is part of the plan, which is what its AXP platform is for.
Semrush AI Visibility: Stay if you're already a Semrush customer and 25 daily-tracked prompts per domain is enough.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Scrunch alternatives, Semrush AI Visibility alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Scrunch and Semrush AI Visibility.
Common questions
Which is cheaper, Scrunch or Semrush AI Visibility?+
Semrush AI Visibility had the lower starting price on 3 November 2026, at €94.94/mo against $250/mo for Scrunch. A lower entry price can cover fewer questions or AI sources, so compare your actual workload.
Which AI sources do Scrunch and Semrush AI Visibility cover?+
Scrunch: Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs. Semrush AI Visibility: ChatGPT, Google AI, Gemini, Perplexity.
Who should choose Scrunch over Semrush AI Visibility?+
Stay if changing how your website is delivered to AI agents is part of the plan, which is what its AXP platform is for. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.