Ahrefs Brand Radar vs Semrush AI Visibility
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility alongside SEO data. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Ahrefs Brand Radar | Semrush AI Visibility | |
|---|---|---|
| Price from | €47/mo | €94.94/mo |
| What you buy | Prompt tracking, plus an index of existing AI answers | Custom prompts tracked daily, per domain |
| AI sources | Depends on the plan | ChatGPT, Google AI, Gemini, Perplexity |
| Who it suits | Teams already using Ahrefs that want AI visibility alongside SEO data | Teams already using Semrush that want AI data in the same place |
Plans and prices
Ahrefs Brand Radar
| Plan | Price shown | What the page lists |
|---|---|---|
| Prompt Tracking | From €47/mo | Tracks the questions you choose. The page says it is free for every paid Ahrefs Lite plan and above. |
| Index of existing AI answers | From €179/mo | Look up a brand across an index the page puts at 525 million prompts, with no setup. The page says it works best once a brand already appears in AI search. |
Semrush AI Visibility
| Plan | Price shown | What the page lists |
|---|---|---|
| Base | €94.94/mo per domain, billed annually | 25 custom prompts with daily AI rankings, 1 domain for brand performance analysis, AI visibility reports, competitor analysis, prompt research, an AI-readiness site audit. |
Extra users, lead generation and reporting products are sold as separate add-ons, and the price is per domain, so several sites cost more.
How to choose between them
Ahrefs Brand Radar: Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question.
Semrush AI Visibility: Stay if you're already a Semrush customer and 25 daily-tracked prompts per domain is enough.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Ahrefs Brand Radar alternatives, Semrush AI Visibility alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Ahrefs Brand Radar and Semrush AI Visibility.
Common questions
Which is cheaper, Ahrefs Brand Radar or Semrush AI Visibility?+
Ahrefs Brand Radar had the lower starting price on 3 November 2026, at €47/mo against €94.94/mo for Semrush AI Visibility. A lower entry price can cover fewer questions or AI sources, so compare your actual workload.
Which AI sources do Ahrefs Brand Radar and Semrush AI Visibility cover?+
Ahrefs Brand Radar: Depends on the plan. Semrush AI Visibility: ChatGPT, Google AI, Gemini, Perplexity.
Who should choose Ahrefs Brand Radar over Semrush AI Visibility?+
Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.