Ahrefs Brand Radar vs OtterlyAI
Ahrefs Brand Radar suits teams already using Ahrefs that want AI visibility alongside SEO data. OtterlyAI suits solo marketers and small teams that want the lowest entry price.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Ahrefs Brand Radar | OtterlyAI | |
|---|---|---|
| Price from | €47/mo | €29/mo |
| What you buy | Prompt tracking, plus an index of existing AI answers | Search prompts tracked daily |
| AI sources | Depends on the plan | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons |
| Who it suits | Teams already using Ahrefs that want AI visibility alongside SEO data | Solo marketers and small teams that want the lowest entry price |
Plans and prices
Ahrefs Brand Radar
| Plan | Price shown | What the page lists |
|---|---|---|
| Prompt Tracking | From €47/mo | Tracks the questions you choose. The page says it is free for every paid Ahrefs Lite plan and above. |
| Index of existing AI answers | From €179/mo | Look up a brand across an index the page puts at 525 million prompts, with no setup. The page says it works best once a brand already appears in AI search. |
OtterlyAI
| Plan | Price shown | What the page lists |
|---|---|---|
| Lite | €29/mo | 15 search prompts, tracked daily, unlimited team members. |
| Standard | €189/mo | 100 search prompts, tracked daily, unlimited team members. |
| Premium | €489/mo | 400 search prompts, tracked daily, for mid-sized companies and agencies. |
| Enterprise | Custom | Starting from 1,000 search prompts. |
The page offers 15% off annual billing, and sells extra prompts and extra AI engines as add-ons.
How to choose between them
Ahrefs Brand Radar: Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question.
OtterlyAI: Stay if a small daily-tracked prompt set across its four included engines is what you need. Its entry price is the lowest we found.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Ahrefs Brand Radar alternatives, OtterlyAI alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Ahrefs Brand Radar and OtterlyAI.
Common questions
Which is cheaper, Ahrefs Brand Radar or OtterlyAI?+
OtterlyAI had the lower starting price on 3 November 2026, at €29/mo against €47/mo for Ahrefs Brand Radar. A lower entry price can cover fewer questions or AI sources, so compare your actual workload.
Which AI sources do Ahrefs Brand Radar and OtterlyAI cover?+
Ahrefs Brand Radar: Depends on the plan. OtterlyAI: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons.
Who should choose Ahrefs Brand Radar over OtterlyAI?+
Stay if your team already works in Ahrefs and looking up brands in an existing index answers your question. OtterlyAI suits solo marketers and small teams that want the lowest entry price.