Profound vs Semrush AI Visibility
Profound suits larger companies that want an enterprise platform, with SSO and SOC 2. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.
Disclosure: IndexHalo publishes this guide and sells one of the tools listed. Every fact about another company comes from its own website, read on 3 November 2026. Vendors change their pages and show different currencies by location, so check the current price before you buy.
Side by side
| Profound | Semrush AI Visibility | |
|---|---|---|
| Price from | Custom | €94.94/mo |
| What you buy | Tailored prompt tracking and AI Marketer credits | Custom prompts tracked daily, per domain |
| AI sources | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines | ChatGPT, Google AI, Gemini, Perplexity |
| Who it suits | Larger companies that want an enterprise platform, with SSO and SOC 2 | Teams already using Semrush that want AI data in the same place |
Plans and prices
Profound
| Plan | Price shown | What the page lists |
|---|---|---|
| Trial | Free | 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. |
| Enterprise | Custom | Tailored prompt tracking, up to 9 answer engines, dedicated support, SSO/SAML and SOC 2 compliance. |
| Agency Growth | Not listed | 10 pitch workspaces a month, with full client workspaces as an add-on for $399/month each. |
| Agency Enterprise | Custom | Tailored client and trial workspaces and a dedicated agency partner. |
The page we read lists no dollar price for Enterprise, so you would need a quote to compare it.
Semrush AI Visibility
| Plan | Price shown | What the page lists |
|---|---|---|
| Base | €94.94/mo per domain, billed annually | 25 custom prompts with daily AI rankings, 1 domain for brand performance analysis, AI visibility reports, competitor analysis, prompt research, an AI-readiness site audit. |
Extra users, lead generation and reporting products are sold as separate add-ons, and the price is per domain, so several sites cost more.
How to choose between them
Profound: Stay if you need an enterprise contract, SSO and SOC 2, and its AI Marketer agents are part of what you are buying.
Semrush AI Visibility: Stay if you're already a Semrush customer and 25 daily-tracked prompts per domain is enough.
The units differ, so run the same ten buyer questions on both during a trial and compare what you can do with the results.
Other options
See Profound alternatives, Semrush AI Visibility alternatives and the full comparison of nine tools, which includes IndexHalo. Read each company's own page for current terms: Profound and Semrush AI Visibility.
Common questions
Which is cheaper, Profound or Semrush AI Visibility?+
We couldn't read a listed starting price for Profound on 3 November 2026, so we can't say. Compare quotes for your actual workload.
Which AI sources do Profound and Semrush AI Visibility cover?+
Profound: Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines. Semrush AI Visibility: ChatGPT, Google AI, Gemini, Perplexity.
Who should choose Profound over Semrush AI Visibility?+
Stay if you need an enterprise contract, SSO and SOC 2, and its AI Marketer agents are part of what you are buying. Semrush AI Visibility suits teams already using Semrush that want AI data in the same place.