What Is llms.txt, and Do You Need One?
llms.txt is a proposed plain-text file, written in Markdown, that gives AI agents a short guide to your website. It's cheap to publish and useful for documentation, but it isn't a way to rank in AI search: Google says you don't need it for AI Overviews or AI Mode.
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Primary references
Common questions
Does llms.txt help you appear in AI Overviews?
No. Google states that you don't need new machine-readable files or AI text files to appear in AI Overviews or AI Mode.
Is llms.txt the same as robots.txt?
No. robots.txt states what crawlers may fetch. llms.txt describes what is on your site and where to find it. A crawler you block in robots.txt stays blocked whatever llms.txt says.
Where does the file go?
At the root of your site, at /llms.txt. The proposal also allows one at a subpath, such as /docs/llms.txt, which covers the addresses under that path.
Who should bother with llms.txt?
Sites whose content agents read to get something done, such as developer documentation, get the clearest benefit. For a typical marketing site it takes little effort and does little harm, but don't expect it to change your visibility.