MEASURED 3 NOVEMBER 2026 · 30 AI ANSWERS

Best SEO Tools, according to 5 AIs

We asked ChatGPT, Gemini, Google AI Mode, Claude and Perplexity 6 buyer questions about SEO tools. Semrush was named most often, in 29 of 30 answers. This page reports which SEO tools AI recommends, not our own review of them.

Named most oftenSemrush
Brands named at least once8 of 8
Answers with citations30 of 30

Which brands AI names

BrandNamed inOwn site cited inChatGPTGeminiGoogle AI ModeClaudePerplexity
Semrush
semrush.com
29 of 30
5 of 306 of 66 of 66 of 66 of 65 of 6
Ahrefs
ahrefs.com
26 of 30
3 of 305 of 66 of 65 of 66 of 64 of 6
Google Search Console
search.google.com
25 of 30
3 of 305 of 65 of 65 of 65 of 65 of 6
SE Ranking
seranking.com
16 of 30
3 of 304 of 63 of 64 of 63 of 62 of 6
Screaming Frog
screamingfrog.co.uk
15 of 30
2 of 302 of 64 of 63 of 64 of 62 of 6
Surfer
surferseo.com
10 of 30
1 of 301 of 63 of 61 of 64 of 61 of 6
Moz
moz.com
7 of 30
2 of 303 of 60 of 60 of 63 of 61 of 6
Ubersuggest
neilpatel.com
6 of 30
1 of 302 of 60 of 60 of 62 of 62 of 6
How to read thisWe asked ChatGPT, Gemini, Google AI Mode, Claude and Perplexity the 6 buyer questions below on 3 November 2026, in English, for an audience in the United States. None of the questions names a brand. "Named" means the answer's text mentions the brand, and "cited" means the answer links to the brand's own website. We count only the brands listed here, so other companies may also have been named. AI answers vary from run to run, so treat small differences as ties. IndexHalo isn't affiliated with these companies, and they did not take part.

Which websites AI cites

The sites these answers linked to most often. If you sell in this category, these are the pages shaping what AI tells your buyers.

WebsiteCited in
zapier.com
12 of 30 answers
marketermilk.com
9 of 30 answers
onelittleweb.com
7 of 30 answers
toolradar.com
6 of 30 answers
forbes.com
5 of 30 answers
morningscore.io
5 of 30 answers
semrush.com
5 of 30 answers
conductor.com
4 of 30 answers
gartner.com
4 of 30 answers
techradar.com
4 of 30 answers
ahrefs.com
3 of 30 answers
google.com
3 of 30 answers

What AI recommends for each question

The brands named most often in the answers to each question, out of 5 answers per question.

What is the best SEO tool for a small business?

Google Search Console (5 of 5), SE Ranking (5 of 5), Semrush (5 of 5), Ahrefs (4 of 5)

What is the best SEO tool for a large enterprise?

Semrush (5 of 5), Ahrefs (3 of 5), Google Search Console (1 of 5)

Which SEO tool offers the best value for money?

Ahrefs (5 of 5), Google Search Console (5 of 5), Semrush (5 of 5), SE Ranking (4 of 5)

Which SEO tool is the easiest to set up and use?

Ahrefs (4 of 5), Google Search Console (4 of 5), Semrush (4 of 5), Moz (2 of 5)

What are the top SEO tools to consider in 2026?

Ahrefs (5 of 5), Google Search Console (5 of 5), Screaming Frog (5 of 5), SE Ranking (5 of 5)

Which SEO tool do experts recommend most often?

Ahrefs (5 of 5), Google Search Console (5 of 5), Screaming Frog (5 of 5), Semrush (5 of 5)

Is your brand on this list?

Open its page for its own figures by question and by AI, a badge for your site, and a free comparison with Semrush. Not on the list? Ask us to add your brand.

Semrush · Ahrefs · Google Search Console · SE Ranking · Screaming Frog · Surfer · Moz · Ubersuggest

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Cite this data

You are welcome to quote or republish these figures. Please credit IndexHalo with a link to this page (CC BY 4.0). All our datasets are on the data page.

CITATION
IndexHalo. "AI recommendations for SEO tools." Measured 3 November 2026. https://www.indexhalo.com/leaderboards/seo-tools/
LINK HTML
<a href="https://www.indexhalo.com/leaderboards/seo-tools/">AI recommendations for SEO tools, IndexHalo</a>

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