MEASURED 3 NOVEMBER 2026 · 5 AI ANSWERS
Best Value Marketing Automation Platform, according to 5 AIs
We asked ChatGPT, Gemini, Google AI Mode, Claude and Perplexity: “Which marketing automation platform offers the best value for money?” All 5 AIs named HubSpot, ActiveCampaign, Klaviyo and Brevo. This reports what those answers said on 3 November 2026, not our own review or test of these products.
Which brands each AI named
| Brand | Named in | ChatGPT | Gemini | Google AI Mode | Claude | Perplexity |
|---|---|---|---|---|---|---|
| HubSpot | 5 of 5 | Yes | Yes | Yes | Yes | Yes |
| ActiveCampaign | 5 of 5 | Yes | Yes | Yes | Yes | Yes |
| Klaviyo | 5 of 5 | Yes | Yes | Yes | Yes | Yes |
| Brevo | 5 of 5 | Yes | Yes | Yes | Yes | Yes |
| Mailchimp | 2 of 5 | No | No | No | Yes | Yes |
| Marketo | 1 of 5 | No | Yes | No | No | No |
| Salesforce Marketing Cloud | 0 of 5 | No | No | No | No | No |
| Customer.io | 0 of 5 | No | No | No | No | No |
Gemini alone named Marketo.
How this question differs from the others
Named more often here than across the rest of marketing automation platforms:
- Brevo: 5 of 5 here, against 13 of 25 on the other 5 questions.
- ActiveCampaign: 5 of 5 here, against 18 of 25 on the other 5 questions.
- Klaviyo: 5 of 5 here, against 18 of 25 on the other 5 questions.
Named less often here:
- Salesforce Marketing Cloud: 0 of 5 here, against 15 of 25 on the other 5 questions.
- Marketo: 1 of 5 here, against 16 of 25 on the other 5 questions.
- Customer.io: 0 of 5 here, against 6 of 25 on the other 5 questions.
Which websites these answers cited
The sites linked most often in these 5 answers. If you sell in this category, these are the pages shaping what AI tells your buyers.
| Website | Cited in |
|---|---|
| make.com | 3 of 5 answers |
| brevo.com | 2 of 5 answers |
| drip.com | 2 of 5 answers |
| hubspot.com | 2 of 5 answers |
| zapier.com | 2 of 5 answers |
| activecampaign.com | 1 of 5 answers |
| capterra.com | 1 of 5 answers |
| constantcontact.com | 1 of 5 answers |
The other questions we asked
Best Marketing Automation Platform for Small Business
What is the best marketing automation platform for a small business?
Best Marketing Automation Platform for Enterprise
What is the best marketing automation platform for a large enterprise?
Easiest Marketing Automation Platform to Use
Which marketing automation platform is the easiest to set up and use?
Top Marketing Automation Platforms in 2026
What are the top marketing automation platforms to consider in 2026?
Most Recommended Marketing Automation Platforms
Which marketing automation platform do experts recommend most often?
See the full results for marketing automation platforms, across all 30 answers.
Cite this data
You are welcome to quote or republish these figures. Please credit IndexHalo with a link to this page (CC BY 4.0). All our datasets are on the data page.
IndexHalo. "Which marketing automation platform offers the best value for money?." Measured 3 November 2026. https://www.indexhalo.com/leaderboards/marketing-automation/best-value/
<a href="https://www.indexhalo.com/leaderboards/marketing-automation/best-value/">Which marketing automation platform offers the best value for money?, IndexHalo</a>