MEASURED 3 NOVEMBER 2026 · 30 AI ANSWERS

Best Marketing Automation Software, according to 5 AIs

We asked ChatGPT, Gemini, Google AI Mode, Claude and Perplexity 6 buyer questions about marketing automation platforms. HubSpot was named most often, in 30 of 30 answers. This page reports which marketing automation platforms AI recommends, not our own review of them.

Named most oftenHubSpot
Brands named at least once8 of 8
Answers with citations29 of 30

Which brands AI names

BrandNamed inOwn site cited inChatGPTGeminiGoogle AI ModeClaudePerplexity
HubSpot
hubspot.com
30 of 30
7 of 306 of 66 of 66 of 66 of 66 of 6
Klaviyo
klaviyo.com
23 of 30
5 of 304 of 65 of 64 of 65 of 65 of 6
ActiveCampaign
activecampaign.com
23 of 30
3 of 305 of 64 of 65 of 65 of 64 of 6
Brevo
brevo.com
18 of 30
7 of 303 of 64 of 62 of 65 of 64 of 6
Marketo
business.adobe.com
17 of 30
2 of 303 of 64 of 64 of 63 of 63 of 6
Salesforce Marketing Cloud
salesforce.com
15 of 30
2 of 303 of 63 of 63 of 63 of 63 of 6
Mailchimp
mailchimp.com
14 of 30
3 of 303 of 60 of 62 of 65 of 64 of 6
Customer.io
customer.io
6 of 30
1 of 302 of 62 of 60 of 61 of 61 of 6
How to read thisWe asked ChatGPT, Gemini, Google AI Mode, Claude and Perplexity the 6 buyer questions below on 3 November 2026, in English, for an audience in the United States. None of the questions names a brand. "Named" means the answer's text mentions the brand, and "cited" means the answer links to the brand's own website. We count only the brands listed here, so other companies may also have been named. AI answers vary from run to run, so treat small differences as ties. IndexHalo isn't affiliated with these companies, and they did not take part.

Which websites AI cites

The sites these answers linked to most often. If you sell in this category, these are the pages shaping what AI tells your buyers.

WebsiteCited in
zapier.com
15 of 30 answers
make.com
13 of 30 answers
g2.com
12 of 30 answers
bloomreach.com
7 of 30 answers
brevo.com
7 of 30 answers
getvero.com
7 of 30 answers
hubspot.com
7 of 30 answers
toolradar.com
7 of 30 answers
ventureharbour.com
7 of 30 answers
drip.com
6 of 30 answers
fitsmallbusiness.com
5 of 30 answers
klaviyo.com
5 of 30 answers

What AI recommends for each question

The brands named most often in the answers to each question, out of 5 answers per question.

What is the best marketing automation platform for a small business?

ActiveCampaign (5 of 5), Brevo (5 of 5), HubSpot (5 of 5), Klaviyo (4 of 5)

What is the best marketing automation platform for a large enterprise?

HubSpot (5 of 5), Marketo (5 of 5), Salesforce Marketing Cloud (5 of 5)

Which marketing automation platform offers the best value for money?

ActiveCampaign (5 of 5), Brevo (5 of 5), HubSpot (5 of 5), Klaviyo (5 of 5)

Which marketing automation platform is the easiest to set up and use?

HubSpot (5 of 5), Klaviyo (4 of 5), Mailchimp (4 of 5), ActiveCampaign (3 of 5)

What are the top marketing automation platforms to consider in 2026?

ActiveCampaign (5 of 5), HubSpot (5 of 5), Klaviyo (5 of 5), Marketo (5 of 5)

Which marketing automation platform do experts recommend most often?

ActiveCampaign (5 of 5), HubSpot (5 of 5), Klaviyo (5 of 5), Marketo (5 of 5)

See every answer for one question

Our separate example for HubSpot keeps all 5 original answers for a single buyer question, completed 14 October 2026. HubSpot's own site was cited in 1 / 5 of those answers. Read the example report.

Is your brand on this list?

Open its page for its own figures by question and by AI, a badge for your site, and a free comparison with HubSpot. Not on the list? Ask us to add your brand.

HubSpot · Klaviyo · ActiveCampaign · Brevo · Marketo · Salesforce Marketing Cloud · Mailchimp · Customer.io

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Cite this data

You are welcome to quote or republish these figures. Please credit IndexHalo with a link to this page (CC BY 4.0). All our datasets are on the data page.

CITATION
IndexHalo. "AI recommendations for marketing automation platforms." Measured 3 November 2026. https://www.indexhalo.com/leaderboards/marketing-automation/
LINK HTML
<a href="https://www.indexhalo.com/leaderboards/marketing-automation/">AI recommendations for marketing automation platforms, IndexHalo</a>

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