MEASURED 3 NOVEMBER 2026 · 71 AI ANSWERS CITE THIS SITE
Which brands does AI recommend when it cites forbes.com?
AI answers that cited forbes.com named Deel, Gusto and Rippling most often, across 71 answers to buyer questions in 17 categories. The brands and the citation appear in the same answers; this page does not claim the site caused the recommendation.
Brands named in answers that cite forbes.com
| Brand | Answers citing forbes.com that name it |
|---|---|
| Deel | 14 |
| Gusto | 14 |
| Rippling | 14 |
| HubSpot | 10 |
| ADP | 9 |
| BambooHR | 9 |
| NetSuite | 8 |
| Shopify | 8 |
CRM software
See the CRM software leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best CRM platform for a small business? | 1 | HubSpot, Zoho CRM, Pipedrive, monday CRM, Salesforce, Freshsales |
| What is the best CRM platform for a large enterprise? | 1 | Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM |
| Which CRM platform offers the best value for money? | 2 | HubSpot, Zoho CRM, Pipedrive, Salesforce, Freshsales |
| Which CRM platform do experts recommend most often? | 2 | Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Freshsales and 2 more |
Project management tools
See the project management tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best project management tool for a small business? | 2 | Asana, monday.com, Notion, ClickUp, Trello, Basecamp and 2 more |
| What is the best project management tool for a large enterprise? | 1 | Jira, monday.com, Smartsheet, Wrike, Asana |
| Which project management tool do experts recommend most often? | 1 | Asana, Jira, monday.com, ClickUp, Smartsheet, Trello and 2 more |
Accounting software
See the accounting software leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which accounting software offers the best value for money? | 1 | QuickBooks, Xero, FreshBooks, Wave, Zoho Books |
| Which accounting software do experts recommend most often? | 1 | QuickBooks, Xero, FreshBooks, Sage, Zoho Books, NetSuite and 1 more |
E-commerce platforms
See the e-commerce platforms leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best e-commerce platform for a small business? | 1 | Shopify, WooCommerce, Wix eCommerce, BigCommerce, Squarespace |
| Which e-commerce platform is the easiest to set up and use? | 2 | Shopify, Wix eCommerce, Squarespace, WooCommerce, Ecwid |
| Which e-commerce platform do experts recommend most often? | 2 | Shopify, WooCommerce, BigCommerce, Wix eCommerce, Squarespace, Adobe Commerce and 2 more |
Email marketing tools
See the email marketing tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best email marketing tool for a small business? | 2 | Brevo, ActiveCampaign, Constant Contact, MailerLite, Mailchimp, Klaviyo and 2 more |
| Which email marketing tool do experts recommend most often? | 2 | Klaviyo, ActiveCampaign, MailerLite, HubSpot, Mailchimp, Brevo and 2 more |
ERP systems
See the ERP systems leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best ERP system for a small business? | 2 | SAP, NetSuite, Odoo, Microsoft Dynamics 365, Acumatica |
HR software
See the HR software leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which HR software platform offers the best value for money? | 2 | BambooHR, Rippling, Gusto, Deel |
| Which HR software platform is the easiest to set up and use? | 3 | BambooHR, Rippling, Gusto, Deel, HiBob |
| What are the top HR software platforms to consider in 2026? | 3 | BambooHR, Rippling, Gusto, ADP, UKG, Workday and 3 more |
| Which HR software platform do experts recommend most often? | 1 | Workday, BambooHR, Rippling, Gusto, UKG, Deel and 2 more |
SEO tools
See the SEO tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best SEO tool for a small business? | 1 | Semrush, Ahrefs, Google Search Console, SE Ranking, Screaming Frog, Surfer and 1 more |
| Which SEO tool offers the best value for money? | 1 | Semrush, Ahrefs, Screaming Frog, Google Search Console, SE Ranking, Ubersuggest |
| Which SEO tool is the easiest to set up and use? | 1 | Semrush, Ahrefs, Google Search Console, Moz, Ubersuggest, Surfer |
| Which SEO tool do experts recommend most often? | 1 | Semrush, Ahrefs, Screaming Frog, Google Search Console, SE Ranking, Moz and 1 more |
Social media management tools
See the social media management tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best social media management tool for a small business? | 1 | Buffer, Zoho Social, Hootsuite, Later, Metricool, Sprout Social and 1 more |
| Which social media management tool offers the best value for money? | 1 | Hootsuite, Buffer, Sprout Social, Metricool, Later, SocialBee and 1 more |
| Which social media management tool is the easiest to set up and use? | 1 | Buffer, Metricool, Later, Hootsuite, Zoho Social, Agorapulse |
Web hosting providers
See the web hosting providers leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best web hosting provider for a small business? | 1 | Bluehost, SiteGround, Hostinger, DreamHost |
| What is the best web hosting provider for a large enterprise? | 2 | WP Engine, Kinsta |
| Which web hosting provider offers the best value for money? | 2 | Bluehost, SiteGround, Hostinger, DreamHost |
| Which web hosting provider do experts recommend most often? | 1 | Bluehost, SiteGround, Hostinger, DreamHost, GoDaddy, A2 Hosting and 2 more |
Website builders
See the website builders leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which website builder offers the best value for money? | 1 | Wix, WordPress.com, Hostinger, Squarespace, Shopify, GoDaddy |
| Which website builder do experts recommend most often? | 2 | Wix, Squarespace, Shopify, WordPress.com, Hostinger, Webflow |
Payroll software
See the payroll software leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which payroll software offers the best value for money? | 2 | Gusto, OnPay, QuickBooks Payroll, ADP, Rippling, Deel |
| Which payroll software do experts recommend most often? | 3 | Gusto, ADP, QuickBooks Payroll, Rippling, OnPay, Paychex and 1 more |
Video conferencing tools
See the video conferencing tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| What is the best video conferencing tool for a small business? | 1 | Zoom, Microsoft Teams, Google Meet, Dialpad, Webex, RingCentral |
| Which video conferencing tool offers the best value for money? | 2 | Zoom, Microsoft Teams, Google Meet, Webex, GoTo Meeting, RingCentral |
| Which video conferencing tool is the easiest to set up and use? | 2 | Zoom, Microsoft Teams, Google Meet, GoTo Meeting, Webex |
| Which video conferencing tool do experts recommend most often? | 1 | Zoom, Microsoft Teams, Google Meet, Webex, GoTo Meeting, Dialpad |
Team chat apps
See the team chat apps leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which team chat app do experts recommend most often? | 1 | Slack, Microsoft Teams, Google Chat, Discord, Mattermost, Rocket.Chat and 1 more |
AI writing tools
See the AI writing tools leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which AI writing tool do experts recommend most often? | 3 | ChatGPT, Claude, Jasper, Grammarly, Copy.ai, Writesonic |
Inventory management software
See the inventory management software leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which inventory management system offers the best value for money? | 1 | Zoho Inventory, inFlow, Odoo, Cin7, Sortly, Fishbowl and 1 more |
| Which inventory management system is the easiest to set up and use? | 2 | Zoho Inventory, inFlow, Sortly, Odoo, NetSuite |
| Which inventory management system do experts recommend most often? | 2 | Zoho Inventory, NetSuite, Sortly, Odoo, Cin7, Fishbowl and 2 more |
Learning management systems
See the learning management systems leaderboard.
| Question | Answers citing it | Brands those answers name |
|---|---|---|
| Which learning management system is the easiest to set up and use? | 2 | Canvas, TalentLMS, Thinkific, Moodle, LearnUpon |
| Which learning management system do experts recommend most often? | 1 | Moodle, Canvas, TalentLMS, Docebo, Absorb LMS, LearnUpon and 1 more |
How to read thisEach row counts answers to one neutral buyer question in which an AI cited a page on forbes.com; the brands are the ones we track for that category that the same answers named. Answers vary from run to run.
Cite this data
You are welcome to quote or republish these figures. Please credit IndexHalo with a link to this page (CC BY 4.0). All our datasets are on the data page.
IndexHalo. "Brands AI recommends when it cites forbes.com." Measured 3 November 2026. https://www.indexhalo.com/sources/forbes.com/
<a href="https://www.indexhalo.com/sources/forbes.com/">Brands AI recommends when it cites forbes.com, IndexHalo</a>